Product Development

by Peter Aldag

Daimler-Benz
and Mercedes-Benz at the Olympic Games in Barcelona 1992. Daimler has historically held down a firm commitment to global sports organizations and events. As sponsor of IOC and several Olympic disciplines, Daimler took pride of place at Escola de Bosc of Montjuïc, right beside the Olympic Stadium with a breath-taking view over Barcelona.

We created Olympic Visiting Packs for worldwide dealerships and other members of the Daimler Group as well as for their premium clients. They included a full 24-hours of VIP Service and pampering, with tickets, transportation, food & drink and special events. As hotel prices in Barcelona were sky high, we exclusively chartered “Seacloud” as our hospitality and hotel vessel during the Games. It was beautifully located right in the Olympic harbour.

AIDA - Das Clubschiff
Ground Handling Santo Domingo, Domenican Republic. If you have ever visited Santo Domingo you will know about the pain-in-the-ass immigration and luggage proceedings to deal with before you reach the hotel, pool, beach or the bar.

We were looking for a nice short cut and we succeeded with the help of our great partners down there. AIDA guests checked in at Frankfurt Airport and took their cosy Condor Flight, on one of the two exclusively chartered Boeing 767 to Santo Domingo. After landing, the clients headed direct to the transfer buses, attended by one immigration officer and went straight to the ship, ready to embark.

Meanwhile, immigration was completed via passenger manifest and luggage was carried from the airplane directly to the cabin. During one season with about 22 turnovers in Santo Domingo, the record was just 24 minutes from leaving the plane to reaching AIDA Bar. No hustle + no speeding tickets = very relaxed clients.

AROSA Hotels & Resorts
“Serving today’s Ladies & Gentlemen.” For AROSA Hotels & Resorts we transformed Ritz Carlton’s brilliant saying, “Ladies & Gentlemen are serving Ladies & Gentlemen”, into Now.

We created and developed a new hospitality and service program in order to achieve both highly individualized and welcomed service for the AROSA targeted, segmented and individually addressed cliental.

Decent market research enabled us to base actions around modern, individualized clients in the mid- to upper-social milieus. Although there are always detailed and well engineered programs behind every successful operation, service is essentially executed by, you guessed it, humans.

It’s always the people who make the difference; they decide if the program works or fails. AROSA has implemented the program successfully and now runs 4 Resorts based on this principle. Roll on my dear!