Mercedes-Benz

Reference

The UNIMOG is a highly contagious passion. Even though the UNIMOG is a dwarf compared to the marketing budgets of Mercedes commercial vehicles, with its emotional ties it’s the biggest thing since Spam for all who come into contact with it! Whether they are employed in production, administration, in the agency or last, but of course not least, the customers – all of them, worldwide – feel a deep commitment to the brand. We saw it for ourselves, in a major around-the-globe documentary with Stern photographer Peter Ginter. The pictures were impressive and the book “In Search of a Legend” was only one of the implemented projects.

Solutions